Hasselblad H4D-50 User Manual download pdf (Page 6)

Easy to Use – Difficult to Beat

One of the most common myths

regarding Medium Format systems

is that they are difficult to learn and

hard to use. In fact, Hasselblad DSLRs

are no more difficult to use than high-

end 35 systems.

Both our software and hardware

are surprisingly easy to use; many pho-

tographers even claim that Hasselblad

gear is simpler and easier to use than

35mm set-ups.

Customized Profiles and Easy Interface

The H4D-40 provides quick and easy

setup for specific shooting styles

using default or personal profiles. A

single button press lets you load your

preferred profile and the H4D-40 will

be setup for action, with AF-mode,

aperture/exposure time, user button

configuration, etc predefined accord-

ing to your preferences. The entire

user interface can be easily controlled

from both camera wheels or menus,

according to preference.

IAA for Quick and Easy Classification

Our IAA feature provides an enhanced

set of feedback tools that help you

focus on the shoot rather than the

selection process. Classification stats

are recorded both in the file and in the

file name, providing a quick and easy

way to classify and select images,

in the field or back at the studio

If you can’t find it – build it:

Hasselblad 3FR

Several of our unique image improve-

ment features would not be possible

at all without our proprietary raw

file format, the Hasselblad 3F RAW

(3FR). This file format includes loss-

less image compression, which

reduces the storage space required

by 33%. 3FR files are processed by

Hasselblad’s Phocus software to

deliver the ultimate Hasselblad image

quality.

The 3FR files are also open for

direct entry into an Apple or Adobe

imaging environment.

Toast at long exposure, 161 seconds

10 11

Photo: Kevin Then Photo: Peder Dalmo Photo: Steve McCurry

HASSELBLAD DSLR ADVANTAGE:

EASE OF USE

“With a Hasselblad,

you know that you’re

holding the best tool

you can have in your

camera bag.”

STEVE MCCURRY

Having one of the world’s largest sensors doesn’t have to mean

short exposure times. The H4D-40 allows extended exposures of

up to 4 minutes in length, giving even more creative control.

SIZE STILL MATTERS #4:

EXTENDED EXPOSURE TIMES

1 2 3 4 5 6 7 8 9 10 11 12

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Hasselblad H4D-50 User Manual Page 6

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