Hasselblad V10 Instruction Manual download pdf (Page 5)

Unique Hasselblad Natural Color Solution

In the past, color management solutions have imposed limitations on professional digital pho-

tographers, because of the need to choose a speciﬁc color proﬁle to suit a speciﬁc job in order

to capture various skin tones, metals, fabrics, ﬂowers, etc. Hasselblad has helped solve this

dilemma, with the development of a single powerful color proﬁle to be used with its Phocus

imaging software. Working with the new Hasselblad Natural Color Solution (HNCS) enables

you to produce outstanding and reliable out-of-the-box colors, with skin tones, speciﬁc prod-

uct colors and other diﬃcult tones reproduced easily and eﬀectively.

Instant Approval Architecture

Limitless digital image capture loses some of its potential if the photographer cannot quickly

review and select the best images to present to the client. Building on the success of its Audio

Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA),

an enhanced set of feedback tools, designed to liberate the photographer to focus on the

shoot rather than the selection process. IAA triggers audible and visual signals for each image

captured, notifying the photographer immediately of its classiﬁcation status. The information

is recorded both in the ﬁle and in the ﬁle name, providing a quick and easy way to classify and

select images, in the ﬁeld or in the lab. The Hasselblad Instant Approval Architecture brings

automated image classiﬁcation into your digital workﬂow from the split-second of capture.

IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention. Large

enhanced display screens on the new Hasselblad products provide a realistic, high quality and

perfect contrast image view, even in bright sunlight, to allow instant on-site image approval.

3FR format

In order to incorporate the unique HNCS feature we have developed a custom Hasselblad

raw ﬁle format called 3F RAW (3FR). The new 3FR ﬁle format is designed to ensure that images

captured on Hasselblad digital products are quickly, eﬀectively and safely stored on the avail-

able media. This ﬁle format includes lossless image compression, which reduces the required

storage space by 33%. The 3FR ﬁle deﬁnes the colors in the Hasselblad RBG color space with

its out-of-the-box quality, and used in conjunction with Phocus it removes both the need for

experimenting with diﬀerent color proﬁles to obtain optimal colors and the need for selective

color corrections.

Phocus

Phocus oﬀers an image processing workﬂow with the highest degree of control. In tethered

operation, tools like overlay masking help bring productivity to advanced set composition.

Phocus processes the raw 3FR ﬁles generated by the Hasselblad 503CWD and CFV. It runs na-

tively on both Macintosh and Windows platforms and is licensed to allow you to provide free

copies for all your co-workers and production partners.

DAC

Images captured with a CFV and Carl Zeiss C series lenses can claim the tremendous beneﬁts

of DAC. This feature, incorporated in Phocus, makes lens model-speciﬁc corrections to ensure

the ultimate image quality.

Your new Hasselblad camera provides access to the Hasselblad potential. The realization of

this potential is only dependant upon your skill, care and judgement as a photographer. We

wish you great success and welcome you to Hasselblad, the most comprehensive medium-

format system in the world.

The supreme Hasselblad potential is there, it’s up to you to exploit it!

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Hasselblad V10 Instruction Manual Page 5

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